PROJECT 1: HAIRCARE
Goal: To explore how haircare brands can showcase both product efficacy and aspirational lifestyle through social media. My goal was to create a visual language that speaks to women in their 20s–40s across all hair types and textures, highlighting both function and self-care.
Approach: I built a grid that leans into warm neutrals and soft peach tones, a palette that feels modern, calming, and universally flattering. These shades help position the brand as approachable yet elevated, appealing to a wide demographic without skewing too young or too clinical. By pairing tactile close-ups (textures, shine, lather) with lifestyle imagery, the content balances editorial polish with relatability. The result is a feed that feels trustworthy, aspirational, and designed to resonate with women seeking products that fit seamlessly into their routines while celebrating individuality.
PROJECT 2: SKINCARE
Goal: To capture the playful, expressive side of beauty by embracing the maximalist aesthetic taking over social media. I wanted to show that makeup doesn’t have just one “look” — it’s about experimentation, confidence, and the fun of self-expression.
Approach: I created a grid that bursts with bright, glossy color and tactile texture, balancing shimmer and shine with soft, natural moments. The bold pinks, metallics, and saturated tones mirror the energy of modern beauty culture — confident, versatile, and never one-size-fits-all. Designed for women in their 20s–40s who see makeup as a creative outlet, the content celebrates individuality through editorial-style imagery that still feels accessible and real.